Many people assume all financial institutions are the same. After all, both banks and credit unions offer checking accounts, loans, and online services, like digital banking. But credit unions are built on a very different model - one that puts people over profits. That difference is what sets them apart and makes them such a valuable partner in managing your money.
What Credit Unions are Known For
When many people think of financial institutions, they often envision large buildings, corporate logos, and lengthy lists of fees. Credit unions are built on a different model, which makes all the difference. We have a long-standing reputation for providing financial value to our members, and it’s a legacy we’re honored to uphold.
Unlike large banks that exist to appease shareholders, credit unions answer to you, our members. As member-owned, not-for-profit financial cooperatives, we don’t exist to generate exorbitant profits, but rather to return earnings directly to members in ways that matter most, including:
-
Lower rates on loans and credit cards
-
Higher returns on savings and deposit accounts
-
Fewer and lower fees
-
Free services and financial resources
-
Personalized service from people who know your name
These benefits are what credit unions are known for. They’re not just nice-to-have perks but features that make a meaningful difference when it comes to choosing where to manage your money.
Why Credit Unions Do Things Differently
You might know what makes credit unions different, but many people don’t know why. Our “why” is simple - it’s you!
-
Our Mission:
Credit unions were founded with a humble mission - to provide fair access to financial opportunities and exceptional service to people who might not otherwise have access to them at traditional banks. This philosophy still serves as our guiding principle today.
-
Our Cooperative Business Model:
Credit unions are owned by members, for members. This means that every account holder has a say in what we do and a stake in our success. Our members’ needs are at the core of every decision we make. When the credit does well, our members do well. The shared cycle of success builds a foundation of trust and growth that can last a lifetime.
-
We’re Not-for-Profit, But for People:
Rather than funneling profits to outside shareholders, credit unions reinvest earnings back into members and their families. Our cooperative structure ensures that every decision is guided by people, not profit margins.
These core principles drive everything we do. As a credit union member, you can rest assured that your needs and desires are at the heart of every decision we make.
The Local Advantage of Credit Unions
Credit unions aren’t just financial institutions. We prioritize relationships over transactions.
We understand that managing your money isn’t about transactions, it’s about trust. That’s precisely why we prioritize people over profits. As your trusted financial partner, we are here to support you and your family in achieving all your financial needs and goals as you work to secure a bright future.
-
Members are More Than Numbers:
When it comes to loans and financial decisions, credit unions look at the whole picture. We weigh much more than just your credit score. We also consider your history, your story, and your potential.
-
Equal Opportunity for All:
Credit unions are committed to helping everyone in your family thrive. We provide equitable access to fair financial services and education resources. By providing free financial literacy tools and programs, we offer education that encourages members to make smart money moves and empowers them to take control of their finances.
-
Long-Term Relationships:
From opening a child’s first savings account to helping a family secure their first mortgage, and from approving a teen’s first car loan to preparing adults for retirement, your credit union is here to assist you through all of life’s stages. Our priority isn’t just boosting our account holder numbers and processing transactions; it’s building relationships with our members that last through all of life’s milestones.
The local advantage of credit unions demonstrates that we aim to offer much more than a standard service provider. Instead, we strive to be trusted partners in all our members’ financial journeys.
Why the Credit Union Difference Matters
When you choose a credit union, you’re choosing more than a place to keep your money. You’re choosing an institution that reinvests in you and your family. It’s not just about accounts or loans - it’s about belonging to a cooperative that’s here to support you for the long haul.
You’re not just a customer - you’re an owner with a voice in the credit union’s operations and offerings, and a stake in our shared success. Everything we do is with our members in mind.
We’re Here to Help!
Not all financial institutions are created equal. Credit unions stand apart from the crowd by prioritizing people over profits. We proudly deliver better rates, fewer fees, and personalized service, while also fueling growth and opportunity.
Banking with a credit union is banking with purpose. Your money is working harder for you and doing more for your family. If you’d like to learn more about the benefits of belonging to a credit union, we’re happy to show you. Please stop by the Credit Union or call 410-687-5240 to speak with a team member today.